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Putting the livery in Home Delivery

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August 2, 2023

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How the BJS van livery stirs up a smile and a local touch

We see our vehicles as ‘mobile billboards’ which express our personality and connect with our customers. So as an evolving display of our values, the ongoing journey of BJS Home Delivery is mirrored by the development of our fleet and the livery it proudly carries.

At our inception in 2009, we began with a clear vision — to provide the best two-man delivery service in the UK, based upon our great people skills and reliable service. A difficult task which took all of our focus... which, for a short time, left our excellent delivery teams to navigate the UK in anonymous white vans.

However, we were on the journey, and before long we rolled-out several customer-centric and service-led livery campaigns that we could genuinely call our own — becoming the first two-man home delivery company in the UK to genuinely put the needs of door-step customers at the forefront of our brand.

All roads lead to home

Developed with the aim of becoming a ’spotters delight’ —our current map-based livery campaign consists of over 40 different locations and phrases, all to help BJS Home Delivery become one of the most recognisable and relatable logistics brands on the road.

Our series of 38 distinctive delivery van maps, spread over our 450 vehicle fleet have been designed as one part of a wider brand and livery ‘trilogy’ within the BJS Family of businesses.

Image of van

Operating alongside BJS Home Delivery, BJS Haulage also has a very distinct and stand-alone brand livery — which is connected through it’s graphic use of interesting motorway junctions.

So the ‘local’ geographical locations of our BJS Home Delivery campaign connects (almost literally) with the larger-scale arterial routing idea used by BJS Haulage.

And the third part of the trilogy... well, that’s top-secret at the moment but you can be sure we’ll pull out all the stops to create another iconic and eye-catching livery to proudly slot into the BJS brand family.

We've listed some of our most popular van livery phrases below -

Squeaky clean in Bath

Bostin' service in Birmingham

Lighting up Blackpool

More front than Brighton

Ship shape and Bristol fashion

Setting the Canterbury pace

Grinning like a Cheshire cat

Sent to Coventry

Taking the high road to Inverness

Walking the walk in Lambeth

Leaving early for Land's End

One good deed Leeds to another

Saying cheese in Leicester

Taking our time Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Coals to Newcastle

A clean pair of heels in Northampton

Keen as mustard in Norwich

Inspiring effort in Oxford

Pressing on to Preston

Silver service in Sheffield

Ready & willing in Wednesbury

Giving it beans in Wigan

As strong as Worcester sauce

Careful deliveries to Wrecsam

Which ones have you spotted on the road?

Image of van 2

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